Colin Theriot makes six figures from sharing knowledge in his Facebook group. Here are his tips if you want to do the same.

Colin Theriot was one of the originals who built a GREAT living off the back of a free (and paid) Facebook group. Here's what I learned about building communities from an amazing call we had together:

Vin Clancy

Mar 22, 2023

1. Make clear rules so community knows what’s appropriate

2. Context of group: not just free content, but (paid training) / live training webinar is coming too

3. Build a two-sided marketplace, get the consultants trained up so when people join the group looking for (copywriters) there are people ready, possibly take affiliate %

4. Ask yourself “What’s the most valuable thing I can teach which would have the widest interest of people who would want to buy from me”

5. Your best seller will be the one people need the most

6. Certification can be a big draw in certain niches

7. Having an audience makes people perceive you as a guru in the first place - “He has a bunch of people following him, he must know what he’s talking about”

8. Just do the thing everyone wants to do, and report back to the group your findings

9. By doing step 1,2, 3, as webinars, people who join later will be like “Step 2’s cool, where’s Step 1” then they have to pay to get it :D

10. Leave it 2/3 weeks before asking for money, but ask early

11. “Mentor” not coach; advisor not consultant

12. Find out what they want to learn, then do it and video it, and perform it live

13. If someone’s bought something before, give them a discount

14. Create a channel YOU Like- create a place you would visit every day, connected to a broad interest, with a twist e.g. cult leaders, frauds/controversy

15. Become an expert on the type of stuff you wish was getting talked about (Startups group also)

16. You set the content by what you post, poach posters from elsewhere and get them to post to your group

17. A sense of belonging, in VS out…common enemies? What are you against e.g. spamming, MLM, NLP

18. Do posts like “What would everyone pay for right now eg. PT, seo, etc

19. Perception of eliteness - People have to ask to join the group

20. Don’t be a group for beginners - Will mean more annoying questions for other group members

21. Post in other groups to get initial users

22. Reward posters, shout them out publicly, thank them for every post

23. Create a newsletter to summarise the group, bang you now have an email list you don’t need to write

24. Posters/buyers/likers are three seperate groups, have different content for each

25. Put your own spin on whichever article/video is going viral right now

26. Be careful of too many rules, can restrict you

27. Make fun of people you’ve ejected from the group (that’s Colin’s idea not mine, I’m too nice lol)

28. Make a list of things they may want, and see which ones they pick/will pay for (People don’t know what they want)

29. Paypal confirmation sends them to the registration page

30. Send people a link for the webinar if they don’t get it live

31. Make webinars live and susceptible to conversation i.e. people ask questions

32. $100 even, not sneaky. Price for recording is gonna go up. It’s cheaper to attend live, a launch spike. More energy from attendants, creates content that can’t be replicated on the fly. $200 for general, $50 discount for group members.

33. Seek out good commenters and get them in

(NOTE: These are not universal laws, were specific to my business, but most are still useful to most of you building communities!)

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Colin Theriot makes six figures from sharing knowledge in his Facebook group. Here are his tips if you want to do the same.

Colin Theriot was one of the originals who built a GREAT living off the back of a free (and paid) Facebook group. Here's what I learned about building communities from an amazing call we had together:

1. Make clear rules so community knows what’s appropriate

2. Context of group: not just free content, but (paid training) / live training webinar is coming too

3. Build a two-sided marketplace, get the consultants trained up so when people join the group looking for (copywriters) there are people ready, possibly take affiliate %

4. Ask yourself “What’s the most valuable thing I can teach which would have the widest interest of people who would want to buy from me”

5. Your best seller will be the one people need the most

6. Certification can be a big draw in certain niches

7. Having an audience makes people perceive you as a guru in the first place - “He has a bunch of people following him, he must know what he’s talking about”

8. Just do the thing everyone wants to do, and report back to the group your findings

9. By doing step 1,2, 3, as webinars, people who join later will be like “Step 2’s cool, where’s Step 1” then they have to pay to get it :D

10. Leave it 2/3 weeks before asking for money, but ask early

11. “Mentor” not coach; advisor not consultant

12. Find out what they want to learn, then do it and video it, and perform it live

13. If someone’s bought something before, give them a discount

14. Create a channel YOU Like- create a place you would visit every day, connected to a broad interest, with a twist e.g. cult leaders, frauds/controversy

15. Become an expert on the type of stuff you wish was getting talked about (Startups group also)

16. You set the content by what you post, poach posters from elsewhere and get them to post to your group

17. A sense of belonging, in VS out…common enemies? What are you against e.g. spamming, MLM, NLP

18. Do posts like “What would everyone pay for right now eg. PT, seo, etc

19. Perception of eliteness - People have to ask to join the group

20. Don’t be a group for beginners - Will mean more annoying questions for other group members

21. Post in other groups to get initial users

22. Reward posters, shout them out publicly, thank them for every post

23. Create a newsletter to summarise the group, bang you now have an email list you don’t need to write

24. Posters/buyers/likers are three seperate groups, have different content for each

25. Put your own spin on whichever article/video is going viral right now

26. Be careful of too many rules, can restrict you

27. Make fun of people you’ve ejected from the group (that’s Colin’s idea not mine, I’m too nice lol)

28. Make a list of things they may want, and see which ones they pick/will pay for (People don’t know what they want)

29. Paypal confirmation sends them to the registration page

30. Send people a link for the webinar if they don’t get it live

31. Make webinars live and susceptible to conversation i.e. people ask questions

32. $100 even, not sneaky. Price for recording is gonna go up. It’s cheaper to attend live, a launch spike. More energy from attendants, creates content that can’t be replicated on the fly. $200 for general, $50 discount for group members.

33. Seek out good commenters and get them in

(NOTE: These are not universal laws, were specific to my business, but most are still useful to most of you building communities!)

If you like this, sign up to a paid trial to get more articles like this!

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