How I built a company that did $1 million in sales in 6 months (on a budget of almost zero)
We used an “ancient” technology (“email”) to connect two groups of people. Before you knew it, we made a lot of money. Here’s how you do it (and a reminder of why email is UNDER-RATED in marketing!)
One day, one of my Facebook friends messaged me:
“Been following you for a while. I have something I don’t know what to do with. Can we do a call?”
I was living in a hotel in Central London at the time (long story) so I went for a walk and he told me his story.
He had been (and was) obsessed with email data.
He told me every reason it’s “better” than social media:
> If you know how to get your emails delivered, it beats social media in terms of pickup
> the focus is bigger (One email your screen you give all your focus to, vs a quick view in a feed)
> Businesspeople *can’t* ignore email the same way many people rarely check their Linkedin messages or Facebook messages. Email is business.
> the context when you’re in email is one of business. It’s not a distraction that butts in and reminds you of your duties while you’re enjoying meme/fun content
> Email can scale very very easily.
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As you probably know, my entire career is basically different variations of “How to use social media to make money online” so at first I laughed…but as the call went on I realized the power he had here.
Eventually he hit me with “So I can find anyone’s email/email data, I can email them and they’ll definitely get the email…How do we make money from this?”
I had been asked a lot around that time if I knew any influencers (I didn’t)
So I asked my friend: “Could you find influencers’ emails?”
He perked up “YES! I know this space well. The best thing is because they have brands emailing them, they *have* to check their emails!
Within a couple weeks we were on a sales call.
I had clients who wanted to get the word out about their business.
We cold emailed influencers.
He knew exactly how to make sure the email got delivered to thei primary inbox - this was one of the main reasons we made $1 million+ - without this we would’ve had no influencers to offer our clients.
A high % of the influencers replied with their rate to talk about a business, we negotiated, they talked about our clients’ got business on their page/channel, we all got paid.
(By the way, YouTube influencers gave BY FAR the best return on money invested, we tested Tiktok, Instagram, Twitter, etc)
Normally I make a “here’s how we did it” style breakdown, but this was a very simple system.
I wrote a social media post “who needs to meet influencers?”
People raised their hands.
We told them the influencers we thought we could get them, and rough prices.
They sent us money.
Within seven months we had been paid over a million dollars for a business that simple.
This was great, but the business/agency is not what’s important, the METHOD is.
With the money he made from our business, my friend built a “gmail killer” email sending service. It’s a direct competitor with Gmail and Outlook.
He built his own hardware for sending emails.
He built his own software for sending emails.
He has 99% deliverability on emails sent, (That’s emails that reach the primary inbox).
He offers clients unlimited inboxes, unlimited email sends per month, and unlimited subscribers
He has a secret system to warm up email addresses to get them sending hundreds of emails every day easily
He has VERY HIGH reply rates and click through rates.
He can even send a link in the first cold email! (If you know cold email, you know how hard that is to do without ending up in the spam bin)
AND he is charging less than other email senders right now.
He now offers this service to *any* business who sends email.
Do you want the secret sauce we made $1 million+ with?
Reply to this email or DM me on Facebook Messenger if:
> You want amazing deliverability on your emails - make more money from your email list
> You have clients who send a lot of emails. You can resell his service, AND your client will make more money if more emails get delivered, less emails end in the “other” tab on gmail etc
I’m about to use his email talents to launch and grow a couple of new businesses myself.
Email is dead. Long live email!
DM me if you want unlimited scale using this one “weird” trick!!!