How to avoid hype: 5 myths about “Hustle” you need to be aware of

You have to work hard. But get these things wrong, and you'll get less results than you deserve:

1. Myth 1: He/she who hustles the longest wins. “Do the hustle, get the boat” 🤣🤣🤣

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No, no, no.

If you’re hustling on a bad or copycat idea, no amount of hours will save it. Surrounding yourself with mentors and smart people will help you work on the things which matter the most.

True hustlers aren’t attached to ideas that don’t serve them.

(The pic above is the only time I have ever been on a boat, it’s a nod to the get rich quick bro’s who rent boats for social media content: They tell you to work hard to get the boat, but are often light on the specifics of how to do it)

2. Myth 2: “Keep hustling, you will make it”

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Great businesses are about winning through a secret sauce, which are normally getting a massive return for putting in little effort, in some way or other e.g. a contact which gets you a sale within a week which would take someone else six months to arrange and close; Many of the social media hacks we talk about on this Substack, etc.