How to build a killer landing page/funnel (full method) - Via the teachings of Russell Brunson
Few people have helped people sell more online than Russell Brunson. Here's a cheatsheet of his most powerful ideas:
1. The #1 KPI of Russel Brunson's company
The #1 KPI (Key Performance Indicator) of Russel Brunson's company (Clickfunnels and associated companies) is growing his email list.
2. The Power of Pop-Ups
Those "annoying" popups that take up your whole screen, where 80% of people exit your website when they see them, actually WORK. The reason for this is because only people who click through are much more likely to want your product and buy, and your smaller list is of higher quality, which is great for email deliverability and conversions.
3. Bait/Gift must be LEGIT
However, this only works if the bait/gift is LEGIT. Your audience must want this badly. Eben Pagan built up Double Your Dating to a $10 million dollar business with a squeeze page that only delivered a three-paragraph gift to men that revealed the secret for how to know whether a woman is ready to be kissed or not.
4. Headline and Opt-in Box
Ryan Deiss (digitalmarketer.com) loves landing pages with a headline and an opt-in box. This works very well for email traffic, not so much for social, but it must be a curiosity-based headline that makes you want to click more.
5. Bribe Landing Page for Social Media Ads, List or PPC Traffic
Ryan Deiss uses the bribe (i.e. free e-book) landing page for pages with social media ads, your list or PPC traffic.
6. Reverse Squeeze Page
The reverse squeeze page is the third type. This involves giving them value in a video and then asking for the upsell after, which works well with Facebook.
7. Squeeze Pops
Squeeze pops are another method where you show 2 CTA's (Call to Actions) for different needs (i.e. "starting a company" or "already running a company") and show them different squeezes based on those (i.e. segmenting your list).
8. Autoresponders are the Engine of your Funnel
Autoresponders are the engine that powers your funnel, i.e. sending a sequence of emails out. Russell has found that sequences that span over 5-6 days to be the most profitable for him. Russell's favorite autoresponder is Aweber.
9. Emails should be 90% Entertainment, 10% Pitch
Emails should be 90% entertainment and 10% pitch.
10. Free Report or E-book should Lead to the Sale
Your "free report" or "free e-book" should be nothing but a sales letter. It should still be valuable, but it must lead to the sale.
11. Finding High-Converting Products/Landing Pages
To find high-converting products or landing pages, click on your niche on Clickbank and see the conversion rates of different pages/products. This will save you a lot of time when building your pages, as you can see what is (and isn't!) working already.
12. Use Clickfunnels to Create your Landing Page, obviously
13. Create your List and signup form in your Autoresponder using Aweber
14. Connect your autoresponder to your squeeze/bridge page on Clickfunnels
15. Get traffic to your landing page using Clickbank or the internal affiliate network of Clickfunnels (presuming you are selling something)
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