HOW TO BUILD A SALES LETTER THAT CONVERTS (via the teachings of Mike Dillard)

THIS IS SO POWERFUL and maybe one of the most important things you can learn in sales copy-writing.

Once you read this, you're going to start seeing it everywhere, like the Matrix.

Reason is: It works.

Mike Dillard is one of the best to ever do it, and amongst his many offers, he currently mentors entrepreneurs making up to $25,000 per month.

Here’s my notes based on his teachings.

You need these 12 steps in your sales letter, basically in this order:

1. Is this for me? Identify your target audience -“Attention entrepreneurs”

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“Are you currently building a network marketing business or about to start one? Well hold on because..."

2. Identify the biggest problem or desire - “Can it help solve my problem” - This is the headline: “Here’s how to get off the yoyo diet once and for all”

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3. Create the bond - “Do they really understand what I’m going through” “Feel/felt/found” I know how you feel, I felt the same way, and then I found a solution

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4. Present the solution: How did you solve it?

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5. Establish your credentials “Why should I trust you” How do you know it’s true? I lived it. How do you know it works? I used it + Borrowing credibility- In order to bring you this, I partnered with…

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