How we built the biggest emo page on YouTube by reposting Tiktoks (without paying $1)
Here's how we built a channel that had 50 million views and grew from zero to 50,000 followers in six months. Also, it did over 500,000 views in the past 48 hours. Read on to find out how we did it:
Took the above screenshot as I wrote this article.
The channel this article is about has done 519,502 views in the past 48 hours.
Firstly, I’m no genius: In internet marketing, you often just have to be in the right place at the right time.
While it’s true that our channel got 50 million views & 50,000 followers in it’s first six months, anyone can get similar results in the “hot” spaces right now:
Facebook reels (Being given major reach as Facebook is taking on TikTok, and
ChatGPT and A.I. (The “hot” new thing for this year)
(There are more, the point is we knew YouTube shorts were hot when we started (last summer) when very few other people did.
If you know what’s “hot”, it’s a lot easier to stand out, get reach, and make money, rather then competing with 10,000 other people doing the same thing, many of who have been doing it 5-10 years, and have a big advantage over you.
Anyway, lesson over, here’s how we built the page
1) Found a community that NEEDED to exist but doesn’t
Emo was having a big revival: Machine Gun Kelly was number 1 on Billboard, the “When We Were Young” festival had broken the internet and sold out three dates, My Chemical Romance reunited, etc, buuuuut there was no one page on YouTube for the emo community to watch and discuss the “new wave” of emo on tiktok. Our page solved that need.
2. Used the power of user-generated short-form video
Existing pages used a lot of “forced memes” (taking an existing image meme and shoehorning an emo reference over it-lazy) and looked like something from 2011.
As ever, the authenticity of user-generated-content on Tiktok shines through.
People like seeing other people - raw, unfiltered. We never posted the emo “stars”/big artists, more the fans who were into the music.
3. Posting frequency and timing
Elon Musk once said “If you work 80 hours a week and your competitor only worls 40 hours a week, you’re far ahead of them after just one years.
After a few hours, they can’t catch up ever”
Likewise, from day one, we posted ten videos almost every day.
To this day, when we grow accounts for our agency clients, we *still* post ten times per day per platform.
The reason?
Each video is a lottery ticket.
The more you post, the more likely you will have a video “hit”.
Right now, the main platform we post on is Facebook.
Facebook gives reels major reach as the platform wants to take on Tiktok.
Even better, once we have a reel that moves, we put just a little bit of ad budget on it and it grows the page followers and engagement very fast.
The below screenshots are from a recent client.
We posted reels as tests on both Facebook and Instagram for weeks, then once we found the winners, we poured admoney on the winning videos.
Look at these massive retargeting audiences that jumped from almost zero!
(If you run ads, you will know how powerful this):
⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️ See that? We went from almost zero to 16,000 followers between Facebook and Instagram in about 10 days.
We do this all day for our clients.
The first step is building the videos. Let’s get back to it:
4. Choosing videos with viral potential
I’ve been open about how we grow pages.
I’ve seen many people try and clone it and fail, even though I’ve told them every step they need to do.
One reason I think they fail?
They haven’t trained their eye to find viral content.
You need to be able to see in the first 2 seconds of a video if it has viral potential.
If you just blindly scrape and repost, it won’t make it.
My first viral “thing” was starting a couple of online magazines in 2012 which went on to have over 20 million views in their first eighteen months.
I’ve done viral “things” ever since and have built an eye for it, but like anything, if you CARE enough to do it, you can become dangerous in a matter of days.
My agency trained others how to spot viral videos, and we’ve been off to the races ever since.
5. Getting clicks
The way you get clicks on YouTube is by PUTTING THE LINK IN YOUR COMMENTS ON VIDEOS THE PINNING THE COMMENT SO PEOPLE SEE IT.
This naturally works better on videos with a lot of views.
We got easy clicks at scale.
6. Keeping the community engaged (and even more clients)
Once you get 1000 subscribers, you get access to the “Community” tab.
The community tab is like a Twitter feed that sits in YouTube.
You can post text, photo’s, .GIF’s, aaaaaand….links to your website!
These posts will show up in the general YouTube feed alongside videos, and get great engagement (When a social network has a new feature, they tend to push it hard in the algorithm)
Mistake we made: Taking the audience for granted/changing the content
We experimented with changing the content and got HATED on by an audience -
Believe it or not, this is a good thing.
If people care enough to complain, they really like your thing. People would message “I come to this page expecting the old content, change it back!)
(We changed it back lol)
This page was our “test” to see if we can grow a page using viral short-form videos.
We have since done millions of views on other pages, BUT our biggest learning is as good as our content is, we still need viral “hits” - and these can sometimes be few and far between.
So we adapted 😈📈
Now we post that content on Facebook, Instagram, Tiktok, and YouTube
And run ads on Facebook/Instagram to grow the initial audience, as mentioned above.
This teaches the algorithm who to show the content to, and they then show your reels to those people.
(And remember, our short-form videos are very niche relevant, they are not random videos, as *every* niche, no matter how small, has hundreds, if not thousands of views on Tiktok)
And when we have a reel that goes viral organically?
We simply pour ad money onto it to scale the page up.
The reason?
We are building a massive retargeting audience for our clients to run ads to.
This is how we can run Facebook/Instagram ads cheaper than anyone else.
With an audience who knows/likes/trust your page and a big organic audience, ad costs are significantly lower.
If you don’t have this?
You’re reaching out in the dark, spending big money to show ads to strangers in the hope they’ll like what you’re into.
Should we work together?
We think we’ve cracked Facebook ads in a way that is going to help us build many companies in the next year.
If you want us to build your entire brand (you won't need to create one piece of content!) across Facebook, Instagram, Tiktok, and Youtube, reply (if on email) or Dm me on Messenger or Instagram!
We are taking on 100 companies to work closely with to do what we did here.
70 places gone, 30 left.
Once those are gone we focus on serving those clients only - our goal is to work with clients long term.
If you like my posts and have ever wanted to work closely with me, !
If u have any questions about the process to do it yourself, I’m here to answer them in the comments also!
What do I need to do to reserve one of the 100 spots? :)