I know it gets a few vanity likes, but can we stop saying Facebook is dead?
Billions of daily active users, has the most free and easy reach of any platform, best platform to run ads on buuuuut it's not "cool" so is ignored 🤦🏻♂️ Here's why you are DUMB if you don't use it:
1. “Facebook’s dead” Aaaaand yet…it is still the main way most businesses advertise on social media.
Look at all of the surveys of young people using social networks.
70%-90% of teenagers *STILL* log into Facebook at least once per day.
2. We know you get more clout by talking about each cool thing as it arrives (Twitter, Snap, Instagram, now TikTok) buuuut FB has survived 10 years of “it’s dying out”
And where is most social media adspend going?
Still mainly Facebook.
It’s had more downloads than Instagram in the past few years, and almost as many as Tiktok.
3. For my new “internet fame” service, the first thing we do to seed an initial audience is to run Facebook ads.
This means we can target the geo-location and the interests of the first people hitting your Facebook page and other profiles.
3. Also, Facebook reels get HUGE reach.
Don’t take my word, post some reels and see!
I do strategy calls for my Substack readers (you can grab one here), recently I told someone who I was on a call with that they should try posting reels on FB.
Here’s what happened:
4. I’m not tryna put myself out of business as I grow accounts through reels for clients, but FB reels have crazy reach right now, you should try them!
On YouTube, when you start out, you have close to zero views, then big hits that get many views…
5. On Facebook, every single post normally gets hundreds of impressions if you post good content…
Then they often go viral days or weeks later.
Old posts seem to get discovered more on Facebook compared to, say, a platform like Tiktok where it’s all WHAT IS TRENDING NOW NOW NOW RIGHT THIS SECOND.
5. But again, at scale, with the content we have, and everything we’ve learned from the tens of millions of YouTube views…
We have arms to grow on EVERY platform - YouTube, Instagram, TikTok, and Facebook, using what we’ve learned,
6. And TRUST ME - The retargeting audience we will build for you on Facebook is one of the most valuable assets any business can have.
7. In our “internet fame” service we seed the pages we build with hyper targeted follows so that the organic content gets pushed out to the right people
For example, we set up a Facebook page recently, within 48 hours of posting some business content, we had a retargeting audience of over 50,000 people!
If you wanna hear more about how we use Facebook to seed your initial audience across Facebook and Instagram, hit reply to this email (or on email here or Messenger here and let’s jump on a call!
My new book launches soon! LAST CHANCE to get it free with a months’ free trial!
My first book is *still* the best-ever selling growth hacking book on Kickstarter, eventually doing a little under $250,000 in sales.
My second book made $10,000 in it’s first hour.
My third book (and all future books) will not be for sale.
It will only be available to paid subscribers.
It will be a short, actionable guide on how to make money from Chat-GPT.
Sign up to a months’ free trial of my paid Substack and you will receive the book for FREE before the trial ends:
When the “50 ways Chat-GPT can make you $10k+ in 2023” book is ready you will be sent it if you click the above button!
As a reminder, we are building the BEST paid business group on the web.
As a paid subscriber:
You’ll be giving back & supporting me in making more and better posts, and helping me help 1 million entrepreneurs to improve their lives
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Huge bonus (never been done before) to be announced
Thank you for reading!
See you in the Whatsapp group!
What on earth would I put in a reel?