Low-ticket info products are dead
The days of selling a $7 ebook or “free+shipping” offers to the entrepreneur market look very bleak indeed. Here's why.
Alex Hormozi broke the (business) internet last month when he gave the house away without charging anyone last week, and already there is a LOT OF talk that that’s an innovative, working model.
Don’t sell low-ticket, just give stuff away.
Facebook CPA's are going up, and many Facebook marketers are reporting a lower take-up of upsells if people do grab a low-ticket product for seven bucks or whatever.
I doubt I will ever sell another low-ticket eBook again.
Instead, any ebooks or low-ticket products I create will go in my premium membership/community.
The holy grail as a business owner is stable, recurring bucks.
This is why I am going IN on my newsletter business, and am growing it as my “main” product as of the recurring bucks it gives me (either monthly or yearly upfront).
If you saw my previous posts on the two INSANELY EASY ways to monetise a newsletter (getting paid for recommendations, and ads ran from your newsletter), you’ll know there has never been a better time to run a newsletter business.