My first book made nearly $250,000. Here's everything I did to make that happen (part 3)
I wrote the best-selling growth hacking book in the history of Kickstarter. Here's my FULL guide of every step I took to make that happen:
Lesson 9: Indiegogo is your victory lap
The minute the Kickstarter ended, we threw up a “The Kickstarter has ended, but you can still buy the package over on Indiegogo!”
This was crucial - Many people just didn’t see the emails sent to them, or social emdia posts in their feed.
If they arrived on the Kickstarter page to buy and couldn’t, you just lost a sale.
So there was a big button front and center that people could click to buy the book on a near-identical layout on Indiegogo.
This pushed us over $100,000 in sales! Landmark achievement!
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