Notes from a Growth Marketing Conference from the best marketers in the world (Paid subscribers exclusive)
Marketers from across the world paid thousands of dollars to hear from the world's experts (and me, I spoke there too, haha!) Here's everything I learned:
Lots of actionable hacks and tips here, possibly more so than any conference I’ve been to. The links to speakers video talks and slides are broken, sorry!
If you want to see the talk I gave at the conference, you can find a livestream here
Derric Haynie’s growth hacking talk can be found here
First up on the Thursday
Neil Patel “7 new growth hacks to skyrocket your business in 2017”
Slides can be found here: https://www.ampslide.com/gmc2016/watch/912
Here are the first few slides (He was on at 9am! I got there as fast as I could!)
For every 100 signups, 3.6 people buy, that’s $3,589 in revenue for every 100 signups!
3 simple steps for selling through a webinar
Sign up for WebinarJam
Create a Powerpoint
Create a follow-up sequence
(see the link to continue to click through the slides, but here is where I arrived so can generally make notes from here)
So, here’s what should be in the webinar:
Stay ’til the end and you’ll get ( a bonus)
Who you are
Before I show you these techniques, I wanna let you know a secret
I made a lot of mistakes
You don’t have to go through same mistakes I did
You can get them the easy way on this webinar
Let’s get into the 3 main secrets I’m gonna tell you about
Lead magnet - Emails are gonna be a great channel, I show how much traffic I get, highest converting channel
Revenue example - e.g. someone who went from zero to huge
Examples of how to collect emails, if they say no to traffic popup, give them conversion popup
When you implement these tactics you will see results
Above = one hour
If you think I’ve bought value, put yes in the chat box right now
Then I talk about program - “Advanced email program”
What’s inside (1k value)
Then I go to bonus #1 e.g. Facebook group
Then I go to bonus #2
What you’re getting:
Writing compelling copy
100% money back guarantee
Then bonus #4: Marketing contacts
You can see why this is a good deal. I’m not gonna charge you $5,000 or $3,000, I’m gonna charge you $997
Then more testimonials
Then Q and A
On FB for every dollar Neil spends, he gets 2 dollars back
Some days he makes 3 or 4 to 1
Infusionsoft can help you create a 7-day email sequence
Last 2 days of the sequence is product expiring
Don’t let them in after that
Why not include the person’s location and copy in your site? Will increase conversions
Incorporate U.s. testimonials from people in that same city if possible
Incorporate localized page elements - design/ form fields, etc
Optimize checkout pages - Get people to commit before they buy with a button that says something like “Yes, I’m ready to buy and become a growth hacker”
“We broke down how x competitor is more expensive”
2-step checkout- name and email, then checkout on next screen
Offer a quick upsell on digital product for every sale
Bounce Exchange is useful
Pre-qualify: If you’re not a good fit I won’t sell to you,
Put up roadblocks, they make you wait 5 mins, people are more bought in if they think it’s live
Ask your customers and visitors for a favor - Imagine how incredible it would be to get a blog with 10k views.
“When I was 16, I didn’t know how to blog, mentors asked me to pay it forward, since then I’ve dedicated myself to helping others. I need you to tell the world about me. Write a blogpost/video, in return I’ll give you x”
Great email Subject line: I need a favor, can you help…? (plus some good news)
Sends qualified traffic
Brand queries help SEO
SEO IS SO IMPORTANT
Dm people with over a million followers
offer a few 1000 for 6 hours
He famously got models to hold a picture on Instagram saying “who is neil patel”
Countdown timers in the email increase urgency and conversions
PlusThis makes things expire, nice Infusionsoft plugin
Infusionsoft + plusthis = deadly
Send one email each day during countdown sequence
How do you market to people who are immune to growth hacking?
Don’t worry about it
He converts 3.6 out of 100 webinar registrations to the most skeptical audience imaginable
Bonus: Neil Patel's "How to Win on Facebook: 9 Lessons Learned From Analyzing 1 Billion Posts"
1. No other social media site drives more traffic than Facebook
According to Shareaholic's (admittedly 13-month-old data) data, Facebook receives more traffic than Pinterest, Twitter, StumbleUpon, Google+, and LinkedIn combined.
2. It's counter-intuitive, but the best time to post is when your readers aren't on Facebook
The reason? There is too much competition during peak hours. If you post during the day, your readers have lots of other stuff to read.
So when is the best time?
For those in the US, it's between 9 and 11 PM in the timezone most of your readers live in. A similar test for another country, France, showed similar findings (though in France between 11 PM and midnight proved to be the best time for engagement).
3. Posts with images or posts that ask questions receive the most interactions
So, if you really want to boost interactions with your Facebook posts, consider combining these. Post questions combined with images.
4. Weekends are the best day to post if you want interactions
The data shows that weekdays perform the same -- there is virtually no difference in engagement between Monday and Friday, for example.
But weekends, particularly Sundays, get an engagement boost.
The takeaway? Save your important posts for the weekend.
5. There's a strong correlation between the performance of a Facebook post and the length of the article it links to
In other words, Facebook posts that link to short articles don't perform as well.
6. The shorter the description for your Facebook post, the better it will perform
Facebook posts with 0 to 50 characters (around 10 words or less) get the most interactions on Facebook -- by far.
The takeaway? If you are long-winded in your Facebook posts, people are less likely to interact.
7. Facebook videos far exceed YouTube videos
"Embedding a YouTube video only gets an average of 140.75 interactions, a fraction of the 951.48 interactions that (Facebook) direct embed videos get."
In other words, take the time to upload your source videos onto Facebook rather than embed the YouTube version. It's well worth the effort.
8. Pictures posted on Facebook via Instagram perform better
How much better? 23% better.
Why? Even Neil is stumped on this one. Does anyone have a theory?
9. People don't like hashtags
According to the data, Facebook posts without hashtags receive 34% more interactions than posts that do have them.