People love to talk about what doesn’t work…
It takes no effort to write something off, and because most things in business are hard to execute if you don’t know how to do them/don’t try hard enough, these cynics are often “right”.
When you look in the mirror, do you see an innovator or a follower?
Easier to be a follower.
Less people might laugh at you.
But followers rarely win big.
Let’s start with a dumb myth like “Facebook is dead”.
The truth is, if a platform has tens of millions of users, and you can post into their network, there are *always* opportunities.
People love to play conspiracy theorist about the mysterious “algorithm”,
Rather than work out how to make the platform work as it changes it’s rules.
If you followed me early in my career, a lot of my message was about creating your own content to grow your brand.
This was back when everyone got good reach for their posts.
Over time, the quality of content got better, and short form video became the preferred content medium for the world.
The problem is: Making a “Tiktok” is VERY DIFFERENT to a tweet, a photo, even a video.
As many of you have found out, TikTok’s have a tight formula that is easy to watch but difficult to replicate at scale.
In all honesty, part of the reason I started looking into reposting other peoples’ videos is I didn’t wanna be a “talking head” barking at the camera.
There’s a good chance if you’re reading this text (!) you are not someone who creates 3-5 Tiktok-style short form videos per day.
The solution is to build your brand around “DJ’ing” other peoples’ content.
Reposting popular content in your niche (with credit) is the fastest way to grow an account with a relevant audience who are likely to buy from you.
Whether you learn the method yourself (comment “growth” if you want it and I’ll send you a PDF guide!) or want us to grow your social media accounts for you using our team who find and repost videos, it’s up to you.
Both methods will set you up to run cheaper ads, which will grow your business like nothing else in 2023.
If you want to see how my agency can get you cheaper ad costs (guaranteed or your money back) reply to this email or email me.
But whatever you do, don’t ignore short form video! You will become as dated as a fax machine!
My new book launches soon!
My first book is *still* the best-ever selling growth hacking book on Kickstarter, eventually doing a little under $250,000 in sales.
My second book made $10,000 in it’s first hour.
My third book (and all future books) will not be for sale.
It will only be available to paid subscribers.
It will be a short, actionable guide on how to make money from Chat-GPT.
Sign up to a months’ free trial of my paid Substack and you will receive the book for FREE before the trial ends:
When the “50 ways Chat-GPT can make you $10k+ in 2023” book is ready you will be sent it if you click the above button!
As a reminder, we are building the BEST paid business group on the web.
As a paid subscriber:
You’ll be giving back & supporting me in making more and better posts, and helping me help 1 million entrepreneurs to improve their lives
You’ll get a bonus post every Saturday (and more bonus posts to come)
Access to 11 ebooks (with more added every month)
Access to a Whatsapp accountability group (and future Slack group once I hit 5,000 subscribers)
Huge bonus (never been done before) to be announced
Thank you for reading!
See you in the Whatsapp group!
Growth
Growth