Seth Godin’s tough questions to ask yourself about your business:

This will not be a comfortable article for many of you to read. But if you can face it, the answers could change your business overnight:

1. Why don’t our customers like us? -James Champy

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2. If our company went out of business tomorrow, would anyone who doesn't get a paycheck here care? -Dan Pink

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3. How can we become the company that would put us out of business? -Danny Meyer, CEO of Union Square Hospitality Group

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4. Are we relevant? Will we be relevant five years from now? Ten? -Debra Kaye, innovation consultant and author

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5. If we weren’t already in this business, would we enter it today? And if not, what are we going to do about it? -Peter Drucker, management expert and author

The late Drucker posed a variation on this question to Jack Welch in the 1980s. It inspired General Electric’s “fix, sell, or close” strategy for exiting or restructuring unprofitable businesses.

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