The 10 mistakes I see my friends who run businesses make over and over:
I'm not calling you out, I'm inviting you in! From avoiding sales to not running ads, these mistakes are for YOU
1. Selling something many other people are selling without any innovation in distribution, marketing, etc.
2. Thinking being “good on social media” will naturally bring sales - most times it won’t and they aren’t doing enough *actual* selling
3. Clearly not preparing a batch of content in advance, so inconsistent number of posts/“quiet” periods or repeating stale quotes or similar ideas over and over in their content
4. Posting stories which have nothing to do with their brand/business
5. …tied to that, unclear whether their profile is a personal or business profile. You can do personal stuff, but it must tie back to the core brand
6. …tied to that, taking extremely polarized & controversial views on political and social issues on a *business* account. Unless of course it has something to do with what you’re selling, which most of the time it doesn’t
7. Not understanding how to flex and post about/be proud about your wins and achievements (UK/EU people in particular aren’t great at this)
8. (Theory) I’d bet money a good % of my entrepreneur friends spend too much time browsing social media.
Sure, every once in a while you may find a client or event or something but that doesn’t factor in the lost time wasted on everyone else’s random posts
9. Slow to adapt to having short-form video as your main content type.
It is taking over the internet, and most business people are not posting enough. My agency specializes in growing brands’ social channels with sort-form videos for this exact reason.
10. Not running paid ads.
You can’t join your hands and pray for viral every time, let alone the hours you put in creating content most people will never see. It’s time to use paid ads to push things if you want to make money.