Why does your audience hate you?

Silence = death if you make money on the internet. Controversy is GREAT. Making people angry is great (as long as you make just as many people happy) Here are common mistakes entrepreneurs make:

1. Don’t take for granted the intellectual or technical capabilities of your audience.

This is a classic mistake many speakers and writers make.

They dive into geek speak, we close the window and dive back into Facebook.

Sorry, but that’s just the way we’re programmed.

Our brains hate the unknown, and will avoid it where possible.

You have TWO SECONDS TO GRAB THEM when they see your post in the feed.

If you’re boring or don’t get to the point they scroll over it and the post dies.

Watch how quickly Mr. Beast answers the promise of the title of his video, from 00.01 seconds in it starts, no long introductions, straight content. His retention watch time is off the charts L(

2. One piece of advice I give consistently for people building personality brands: Post two-three times per day on whichever channel you are trying to grow. They just won’t see you otherwise.

“If it makes you sweat, it’ll make your competitors sweat too”.

All platforms reward you for posting more.

Like Gary Vaynerchuk “People ask me all the time if quality or quantity is important. At the start, it’s both, to see what works. Then you can do quality later”

I’m aware this is a VERY STEEP learning curve, to go from maybe posting zero times to 21 per week overnight.

This is why I advise creators not only to write them in advance on a Sunday, but use something like Buffer (Twitter) or Business suite (free, for Facebook) to schedule posts to go out automatically.

It’s unlikely you’ll have the focus and brainspace to remember to put them out in real-time.

I’m aware scheduling (allegedly) marginally hurts reach, but to get you started, in the spirit of “done is better than perfect” it’s a solid strategy.

3. Deciding what your core offering is, scale that ONE OFFER, then do others.

Legendary internet marketer Russell Brunson will *ONLY* work with new entrepreneurs on one offer.

Once that succeeds and scales, he adds more products.

Until then, that’s all that maters.

My agency has only one offering, which is targeted at companies making $1 million and above.

Below that, I have this Substack to help get my audience to $1 million per year (then hopefully hire me!)

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4. Tied to this, you can never use language that is too simple, or sentences that are too short.

Sad to say:

For many people, reading a big article has a steep learning curve and it just won’t get finished.

Even video, the “easy to take in” content, has been usurped by Tiktok content, which has to get to the point instantly.

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